Web Development: Does Your Structure Work?

It is understandable that businesses focus too much on the appearances, thinking that when the design of the website is pleasing to the eye than high traffic will eventually follow. But the design is not even a fifth of the number of elements that work to ensure the success of the e-commerce site. There are countless websites out there that do not use too much flash animation or Java but still rank very high in search engines and conversions. The answer of course lies in the structure and this is where the philosophy of vendors of web development differs.

Structure + navigation

Technically, clear and easy-to-follow navigation is part of a good infrastructure. But it is very important that it should warrant an additional emphasis. Some companies offering website development employ the “grandmother rule.” That means if your grandmother could not navigate herself throughout your website and find the “shopping cart” button without encountering difficulty, then you should probably rethink your design.

Flash animation in itself can add depth and texture to your website but too much can also slow down servers and annoy customers. The trick is when to utilize this app to come up with a dynamic website without putting too much strain on the bandwidth.

Structure + search

One of the biggest mistakes a developer can make is failing to create a local search engine. This is the eject button so to speak. So when consumer can drop the navigation process altogether and go to the shortcut option. Or the website might have a localized search box but the product categories are too confusing that they are directed to the washing machine when they are clearly searching for dishwasher.

Web development should have the structure that seamlessly integrates with the search box. So when the consumer searches for a dishwasher, the products in the results page should already be categorized according to brands, pricing, capacity, energy efficiency and the like. It would be downright insulting if they log out in frustration from your site and turn to Google only to be redirected back to your page.

Structure + signposts

Road signs and signposts tell the traveller where he is on that particular moment. This should also hold true in your website development. Are they still in page 1 or page 3 or page infinity? When they search for a dishwasher and they only find three brands on the page, they should know that there are more products when they click on the number r next button.

Why Should One Avail Customized Web Development Services?

All business owners’ primary objective is cost-cutting and to reap maximum profits out of it. This is more difficult if you have an online presence. That’s because, the competition online is more stiff, and there are several players offering similar products at competitive prices. Therefore, in order to attract prospective clients and enhance visibility, it is better to opt for customized web development services.

No one can survive today without effective branding and to establish a robust brand image, your site should have attractive design, user-friendly components, sound back-end functionality, and be optimized for the search engines. This way your web pages gain more credibility. Prospects start relying on you as a company.

To find out more about the benefits, keep reading this article.

Matchless Design
Besides attractive design, modern visitors also look for uniqueness. These two attributes can only be integrated if you go for tailor-made services. A design that is user-oriented attracts more traffic, and thus helps in distinguishing your business from that of your competitors. Until and unless you prove that you are offering something different, no user will bother to click on your link.

SEO
Only adding an aesthetic touch will not do you any good. If you are not listed high in the search engine results pages, then having alluring graphics will not make your online business profitable. Developers who incorporate custom-made features make sure that all images, graphics or any other visual components are properly optimized. This is important to improve the functionality.

Relevant Content
It is information that matters to users. They click on a link only to access some kind of information. This is one aspect that is often ignored by amateurish developers. A web page might be looking impressive with rich visuals, or labels, but if customers are at a loss to understand what you specialize in, they will click away without a second thought. It is therefore mandatory to incorporate useful and relevant content.

A Good Site Architecture
A good and effective architecture is important for including advanced features. Your site will be penalized if the content is not upgraded on a regular basis. A professional adept in web development will choose appropriate technologies so that up-gradation can be easily made.

Great Back-End Support
When you are trying to integrate a new WordPress theme, it should be done with ease, and without any hassles. It should not happen that you lose all the data while incorporating a new feature. Personalized development ensures that all your data is properly backed up before making such changes.

Boosts A Brand
Pages that attract substantial and quality traffic will help in the promotion of your brand, and thereby augment sales. And more sales imply more revenues. This is where right coding, and apt placement of text or images come into the picture. Smart and neat coding especially improves functionality. If these strategies are rightly executed, then even an unconcerned visitor will turn into your loyal customer.

Have some more ideas to share? Comment, if you like.

A Brief Overview of Web Development

Web development involves design, launch as well as publishing of a website. Developing a website is both exciting as well as tiresome. Those who want to design a website often seek help and advice from the experts. The simplest piece of advice is for you to know your business well before starting the design work of your website.

It is also equally important for you to learn to work with an honest and professional web development team. This team must work within a certain timeframe and they should be trustworthy. After the designing work of your website is complete you will then need to run a series of tests to make sure that the website is functioning according to plan and expectations. The tests will also show whether all the features are present.

It makes sense to promote your website by advertising it. This will help to make your website known among those who plan on buying your products and services. Advertising campaigns usually involve asking those websites that are already quite popular to also feature your site banner. The other websites should do this at an affordable price. This helps you because when people view other websites they will then get to know about your website.

Sharing data is another important web development concept. In the modern world there are tons of websites out there that allow visitors to view their data for free. You should also offer this but make sure that your site has basic as well as core features. Once your website becomes more popular you can then update your site with all the new applications and software as well as features that are in demand. It makes sense to flow with the tide and not against it.

When you launch your website you will find that there are thousands who have already done everything that you can think of. The right way of going about this phase of web development is by thinking unconventionally. You should concentrate on offering things that have yet to be offered by others. You should also make sure that what you offer is priced at an affordable level. If the price is too high it will only end up hurting your business.

When you launch your website for the first time you have to make yourself both available as well as affordable to all your prospective visitors. Only after people who visit your website become satisfied with what you have to offer can you think about raising the prices ever so slightly.

Finally, to make the most of your web development efforts you must publish search engine optimization (SEO) content as this will help to make your website more popular among the major search engines.